Wacoal India, the Japan-based lingerie brand, has rolled out its annual Breast Cancer Awareness campaign #WacoalKnowsBreast. As per the company, it has been emphasising the importance of preventing breast cancer at earlier stages through regular tests and mammograms, and encouraging women to take action through breast self-exams.
Additionally, the company has been on a mission to make an impact in the fight against breast cancer in India as breast cancer holds the grim distinction of being the primary cause of cancer-related fatalities among women in the country, with an estimated 1 in 22 women affected. In recent years, nearly 4 out of 10 women diagnosed with breast cancer have lost their lives to this disease.
With this, the brand aims to educate a broader audience on the importance of breast cancer awareness and the significance of Pink October. They have also collaborated with creators from various geographies to spread the word.
Moreover, last year in partnership with SoCheers, an independently-led creative digital advertising agency, Wacoal introduced the #WacoalKnowsBreast campaign along with a 3-finger pose, a symbol of how a self-test can be done in just 3 easy steps.
“In India, breast cancer is prevalent, but the good news is that it is treatable and often curable when detected early. Our initiative is designed to raise awareness about the importance of early detection, diagnosis and treatment of breast cancer, because every click, every share and every engagement can make a difference in someone’s life. With compelling content creation and impactful campaign strategies, we will amplify the reach of this campaign, making it a powerful force for change. Because we believe in painting a brighter future,” Rajni Daswani, director – digital marketing, SoCheers, added.
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