Wacoal India, the Japan-based lingerie brand, has rolled out its annual Breast Cancer Awareness campaign #WacoalKnowsBreast. As per the company, it has been emphasising the importance of preventing breast cancer at earlier stages through regular tests and mammograms, and encouraging women to take action through breast self-exams. Additionally, the company has been on a mission to make an impact in the fight against breast cancer in India as breast cancer holds the grim distinction of being the primary cause of cancer-related fatalities among women in the country, with an estimated 1 in 22 women affected. In recent years, nearly 4 …
